A phenomenon I want to address today is the idea of businesses that don’t create or get a website and instead just use a Facebook page. (I see this a lot with restaurants, but other businesses as well.) A Facebook page is not the same as having a website. Sometimes they even buy a domain name for their business and redirect it to their Facebook page. But this is a mistake, so let me explain why. First, why might someone...
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There are a lot of options when it comes to websites for your business. WordPress? Joomla? Drupal? Wix? Weebly? SquareSpace? Open source or something proprietary? How do you know which one to choose? What’s the best choice for you? To answer this one question, you need to answer a few smaller questions first. The first question is, do you want to design and build it yourself, or do you want to hire someone else to do it? This is imperative, because not...
Podcasting is a great way to maximize your exposure, network with the leaders in your niche, and give your customers something extra in order to further brand awareness and connect with your target audience. There’s a lot less competition in podcasting than there is in blogging or creating videos as well, yet it’s an incredible source of quality, free traffic that you should take advantage of. Podcasting can bring in traffic to: · Blogs · Websites · Ecommerce stores · YouTube channels · Social media profiles ·...
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