Shortly, to ensure that from the beginning the client has the same level of commitment to the project that I have. A down payment lessens the absolute risk either party takes. Without a down payment I, as designer, have to take on 100% of the financial risk in the project. Down payment takes some of my risk and places it on the client, but overall it’s fair to both parties. When down payment is set, I can allocate the necessary amount of time for your project, turning down other projects if needed.
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